New Year. New Colors. Same Purpose!

2023. You have no idea how nice it is to greet you!

2023 was a milestone for me! It would mean I’d be looking at cancer in the rearview mirror with 10 solid years of living with a new perspective, under my belt. I dreamed of greeting this year and can’t wait to see all of the possibilities ahead.

These pink shoes, in a short time have shown the power of their symbolism of courage, bravery, hope and most importantly, stories and connection.

Cancer in any form, is a devastating disease, affecting millions worldwide. But breast cancer is also a fight that we can win, and every step we take towards raising awareness and funding research brings us closer to understanding proven treatments. By stepping into hope and living each day with a pop of color, we can make a real difference in the lives of women everywhere.

As I look to this year and launching additional colors, we understand the power of color. Color can evoke strong emotions and bring hope to those who need it most. Pink, for example, representative of breast cancer, is a symbol of strength, courage, and resilience. Blue and navy (launching late February) represent colorectal cancer, evoke a sense of calm and serenity. Each color holds a special meaning, inspiring us to keep fighting and never give up.

As I reach this milestone, I am filled with gratitude for the support from all of our incredible customers and the impact we have started to make together, one colorful shoe at a time. Every pair of ballet flats sold represents a step towards a brighter future, and every donation made helps to fund the research. Let us continue to support one another, step into hope and live each day with a pop of color.

Together, we can make a difference one colorful shoe at a time!